The Real Factors Data Terminal enables front office teams to automatically normalize, validate and wrangle all of the data inputs that inform opportunity sourcing, due diligence and portfolio management.

Our federated search environment unifies the myriad of commercial, and public data resources used by the largest global financial institutions. The Data Terminal allows investment teams to further enhance the value of existing data assets by coalescing all quasi-proprietary data provided by your firm’s global network of broker and banker contacts, in context with all of your other data resources. 

Real Factor’s data integration capabilities eliminate manual data entry and ensure that the most contemporary data sets are always available and ready for in-depth analysis and reporting within an intuitive drag-and-drop interface.



Algorithmic Comps

Leverages fingerprint of income and demographics for all zip codes nationally, enabling powerful comps analysis.

optimize workflow

Enable investment professionals to rapidly navigate data resources, generate new ideas, iterate through analysis and version and share content within a purpose-built analytical environment.

Centralized Knowledge base

Consolidate your knowledge base in a centralized hub where key files and correspondence from Microsoft Office, external data resources and user-defined data feeds are seamlessly imported, integrated and explored.

Automate Reporting

Automate manual reporting processes throughout the deal lifecycle with our agile reporting engine. As an added benefit, reports can be scheduled for generation and distribution to ensure everyone is on the same page.

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Real Indices unify petabytes of traditional and unstructured data sets to benchmark every major CRE sub-sector, in every major city, globally.

Real Factors enhances your understanding of assets, markets and any other analyses where location represents an important dimension of the analysis. We provide CRE investment professionals with a suite of indices to answer the following questions:

Where do things happen? Why are they happening? How will neighborhoods change over time?




Amenity Index

A machine learning-based tool that tracks the composition, quality and cost of local businesses and services within a given neighborhood or region.

Proximity to X

Proximity to certain amenities, points of interest or businesses have been demonstrated as directly correlated asset premiums.

Retail Competition Index

Leverages anonymized cell phone GPS data to track the overlap in visitors across different retail centers.

Local Income Index

Measures the impact of first-party local income and demographic data on commercial real estate KPIs of interest.


Geovisual analytics combines automated analysis techniques with interactive visualizations to enable the rapid analysis of large, complex spatio-temporal data sets. Real Factors' Explore Product unifies all data sets CRE investment professionals use in a single place to identify clusters and hotspots within cities, and how things will change over time.


Multi-variable Analysis

Rapidly analyze multiple variables, in geographic context, to identify trends, outliers and hot spots across cities and neighborhoods.

Deep-data insights

Understand how various forms of traffic, local industry growth or decline, population flows and infrastructure development influence local rental rates and asset prices.

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