The Real Factors Data Terminal enables front office teams to automatically normalize, validate and wrangle all of the data inputs that inform opportunity sourcing, due diligence and portfolio management. Our federated search and data analysis software layer unifies the myriad commercial, governmental and web-based data resources used by the largest global financial institutions.

The Data Terminal allows investment teams to further enhance the value of existing data assets by coalescing all quasi-proprietary data provided by your firm’s global network of broker and banker contacts, in context with all of your other data resources. Real Factor’s data integration capabilities eliminate manual data entry and ensure that the most contemporary data sets are always available and ready for in-depth analysis and reporting within an intuitive drag-and-drop interface.




optimize workflow

Enable investment professionals to rapidly navigate data resources, generate new ideas, iterate through analysis and version and share content within a purpose-built, secure, unified, collaborative analytical environment.

Centralized Knowledge base

Consolidate your knowledge base in a centralized hub where key files and correspondence from Microsoft Office, external data resources and user-defined data feeds are seamlessly imported, integrated and explored within a single application.

Automate Reporting

Automate manual reporting processes throughout the deal lifecycle with our agile reporting engine. As an added benefit, reports can be scheduled for generation and distribution to ensure everyone is on the same page at every Monday morning and investment committee meeting.

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By unifying petabytes of traditional, unstructured and visual data  to benchmark every major CRE sub-sector, in every major city, globally.

Real Factors enhances your understanding of assets, markets and any other analyses where location represents an important dimension of the analysis. We provide CRE investment professionals with a suite of indices to answer the following questions:

Where do things happen? Patterns, Clusters, Hot Spots, Disparities

How does where things happen affect other things? Interaction, Linkages, Feedback Loops




    Neighborhood Comparison

    A machine learning-based tool that analyzes composite data from Google Places and Yelp to enable users to systematically identify similar neighborhoods across the country, given an inputted asset or neighborhood of interest.

    Local Business  

    As an extension of our neighborhood comparison tool, we will enable investors to quantify, analyze and track the composition, quality and cost of local businesses and services within a given neighborhood or region.

    Proximity to X

    Proximity to certain amenities, points of interest or businesses have been demonstrated as directly correlated asset premiums.


    Geovisual analytics combines automated analysis techniques with interactive visualizations to enable the rapid analysis of large, complex spatio-temporal and multivariate data sets.Real Factors' geovisualization suite marries the enormous processing power of computers, fused data sets and the users' irreplaceable visual analysis and reasoning abilities.



    Multi-variable Analysis

    Rapidly analyze multiple variables, in geographic context, to identify trends, outliers and hot spots across cities and neighborhoods.

    Deep-data insights

    Understand how various forms of traffic, local industry growth or decline, population flows and infrastructure development influence local rental rates and asset prices.

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