Real Factors Data Terminal is a federated search and data analysis software layer that unifies the myriad commercial, governmental and web-based data resources used by the largest global financial institutions to enable front-office real estate teams to automatically normalize, validate and wrangle all the data inputs that inform opportunity sourcing, due diligence and portfolio management.

Real Factors Data Terminal also allows investment teams to enhance the value of existing data assets by coalescing all quasi-proprietary data provided by your firm’s global network of broker and banker contacts, in context with all of your other data resources. 

Real Factor’s data integration capabilities eliminate manual data entry and ensure that the most contemporary data sets are always available and ready for in-depth analysis and reporting within an intuitive drag-and-drop interface.


  • Boost performance by enabling investment professionals to rapidly navigate data resources, generate new ideas, iterate through analysis and version and share content within a purpose-built, secure, unified, collaborative analytical environment.
  • Consolidate your knowledgebase in a centralized hub where key files and correspondence from Miscrosoft Office, external data resources and user-defined data feeds are seamlessly imported, integrated and explored within a single application.
  • Automate manual reporting processes throughout the deal lifecycle with our agile reporting engine. As an added benefit, reports can be scheduled for generation and distribution to ensure everyone is on the same page at every Monday morning and investment committee meeting.

Geovisual analytics combines automated analysis techniques with interactive visualizations to enable the rapid analysis of large, complex spatio-temporal and multivariate data sets.

Real Factors' geovisualization suite marries the enormous processing power of computers, fused data sets and the users' irreplaceable visual analysis and reasoning abilities.


  • Rapidly analyze multiple variables, in geographic context, to identify trends, anomalies and hot spots across cities and neighborhoods.
  • Understand how various forms of traffic, local industry growth or decline, population flows and infrastructure development influence local rental rates and asset prices.
  • Evaluate the investment patterns, holdings and returns of market participants or funds through dynamic map-based visual analysis.

Enhance your understanding of assets, markets and any other analyses where location represents an important dimension of the analysis.

Through our intuitive interface we provide CRE investment professionals with a power software library of advanced analytical methods for accessing, manipulating, visualizing and exploring data, in spatial context, to answer the following questions:

  • Where do things happen? -----> Patterns, Clusters, Hot Spots, Disparities
  • Why do they happen where they happen? -----> Causality vs Correlation
  • How does where things happen affect other things and how does context affect what happens? -----> Interaction, Linkages, Feedback Loops
  • Where should things be located? -----> Optimization & Decision Support


  • Simulate, stress test and validate your financial and market model assumptions to predict performance ahead of capital deployment
  • Correlate, understand and predict how all the CRE market dynamics—competition, supply and demand, socioeconomic patterns— will impact risk-adjusted returns.
  • Gain an unparalleled understanding of your existing portfolio risk exposures.